Phi Events Φ is a Singapore-based event management company founded by Kavita Raha and Ritika Khattar in 2004. Kavita has 25 years of experience as a senior banker and a hotelier in India, where she developed her skills both in managing corporate relationships as well as planning and organising large corporate events & conventions. Ritika was a well known personality in the TV/Media industry in India where she spent 6 years pursuing a successful acting career before moving to Singapore .
The company has specialized in arranging shows and performers from India that appeal to the Indian diaspora in Singapore . These include fashion shows, Bollywood shows, corporate launches, exhibitions and exclusive theme parties.
Phi Events has worked with leading designers, exhibitors, artists and businessmen from India. It has also partnered with the Indian High Commission inSingapore on its variousIndia promotional ventures. The company’s events have drawn widespread attendance not only from the Indian community but also from the local and international communities based in Singapore. Over the years, Phi Events has built an excellent reputation among sponsors and attendees for professionalism and high class production.
In the process Phi Events has forged close links with organisations such as FICCI, SICCI, the Singapore Arts Council, the Singapore Tourism Board and other entities. While it continues to explore opportunities that would cater to its existing clientele, the company is now actively exploring ideas that would appeal to a broader international audience in the region.
Ritika is a partner and co-founder of PHI Events. She has been associated with the entertainment industry for over 6 years. She began her career by doing modelling assignments in Mumbai for prestigious television ad campaigns for Mattel, Thomas Cook and other Indian brands. From 1999 to 2000, Ritika hosted a series of television talk shows airing on Star Plus and Doordarshan India . The programs were a huge success with nearly 200 episodes and reruns of the same continuing for many years on Indian television. She was also involved in the production of these programs and contributed a great deal in organization of the programs including guest coordination, set and costume designing and post production marketing.
Since moving to Singapore in 2001, Ritika has been active among the Indian & Pakistani expatriate community through forums such as the Indian Women’s Association. After the very successful debut event, Bollywood Night, in 2004, she has helped Phi Events grow from strength to strength in the India-themed event space.
Ritika is a graduate of St. Stephens College and a native of New Delhi, India.
Kavita is a partner and co-founder of Phi Events. Kavita’s prior experience encompasses banking and the hospitality industry. Her last position was Senior Vice President with Ipac Financial Advisory (a subsidiary of AXA Insurance). Prior to that she was Senior Manager Corporate Banking with Standard Chartered Bank. She spent 7 years with the bank in various capacities- Priority Banking Manager, Product Manager – NRI business & Institutional Deposits Manager. Kavita joined Standard Chartered Bank in 1990, as part of the pilot team that was formed to start the Personal Banking in India .
Kavita started her banking career in the end of 1989 with Bank of America in Bombay , where she was involved in developing the banks credit card interchange franchise. Prior to Banking she spent 5 years in the hotel industry with two of India ‘s leading hotel chains – Oberoi Hotels and the Welcomgroup of Hotels. She was instrumental in starting the Welcomgroup Pune office. Kavita was part of the core group of the Sales & Marketing team with the Oberoi group of hotels. While with hotels she excelled in organising large conferences, conventions & events for the corporate, banking & institutional sectors.
Kavita Raha has a Graduate degree in Economics from the University of Bombay. She did her MBA from Symbiosis institute Of Management, Pune. In addition she has completed diploma programs in Travel & Tourism and Food Canning and Preservation.