Ritika is the founder of PHI Events. She has been associated with the entertainment industry for over 6 years. She began her career by doing modelling assignments in Mumbai for prestigious television ad campaigns for Mattel, Thomas Cook and other Indian brands. From 1999 to 2000, Ritika hosted a series of television talk shows airing on Star Plus and Doordarshan India . The programs were a huge success with nearly 200 episodes and reruns of the same continuing for many years on Indian television. She was also involved in the production of these programs and contributed a great deal in organization of the programs including guest coordination, set and costume designing and post production marketing.
Since moving to Singapore in 2001, Ritika has been active among the Indian & Pakistani expatriate community through forums such as the Indian Women’s Association. After the very successful debut event, Bollywood Night, in 2004, she has helped Phi Events grow from strength to strength in the India-themed event space.
Ritika is a graduate of St. Stephens College and a native of New Delhi, India.